“George A. Arkeloff, Robert J. Shiller, phishing pools”

Gustian comprehension of society calls for interdisciplinary study. Every social science uses others' knowledge to develop its own. The book “Phishing phools” is an example of social science interactions. Through sociological, cultural-anthropological and psychological knowledge, George A. Arkelof and Robert J. Shiller develop a new understanding of the market and economic theory. Their discovery also has implications in understanding the role of the state in the economy. Through storytelling and simple use of words, the book strengthens the idea of collaboration between social sciences. All these interactions define society as a whole and each element must be understood, for a better comprehension of the social environment.